Nintendo recently announced the name of their next-generation game console. We here at Colaspot always wait on pins and needles to see the brilliant brand names that corporate marketing superstars, backed by megabucks of funding, can come up with.

Introducing… the Wii.

Why?

No, it’s pronounced “wee”.

Setting aside the truism that millions of teenage boys will flock to a product named “wee”, unintuitively unpronounceable names are all the rage these days on planet Marketroid. Remember Intel’s Viiv? (We didn’t think so.)