Needless to say, the title doesn’t refer to my posting volume. It’s rough times at the Junkie’s day job. There are plenty of things I’d like to say, but they’ll have to keep for now. The First Rule of Blogging is Never Blog About Work (or your affair, or your friend that drives you nuts, or anything else you don’t want showing up in a Google search, you moron).

We know the odds are against success. Nine out of ten startups fail. But we keep coming back, and sometimes the snake bites. The best we can do is learn from our mistakes and those of the people we work for.

In the meantime, I’m reading a book that’s keeping me optimistic. Add Seth Godin’s book, The Purple Cow, to your reading list. Right now. Hope springs eternal and all that.

Do you have a favorite book that’s made you see business in a new light? Leave a comment or email it to colaspot at colaspot dot com. Let’s share the knowledge.

If we can save even one person, our fight will not be in vain.